Blog
From Google Ads to AI-focused marketing, analytics to strategy — I share what I've learned from the field.
Google Shopping Ads will be shutting down in Turkey Effective August 10th, Google has decided to discontinue the display of Google Shopping Ads in Turkey. It's no surprise that Google has decided to close their Shopping Ads in Turkey. Price comparison websites like akçe have been dominating the market for years, and it's clear that […]
Resolving a Suspended Google Merchant Center Account If any of your products violate the Google Shopping Ads policy in Turkey, rest assured that your Google Merchant Center account will be suspended. Note: This content may be useful for people who use shopping ads abroad, as shopping ads are currently not available in Turkey. To utilize […]
Green Card 2020 / DV-2021 results announced This year has certainly brought about its share of changes, including some setbacks and delays in various aspects of our lives. However, I am pleased to report that the announcement of Green Card results, which I had anticipated being released at a later date, came out today, June […]
Episode 11 Podcast Topic Turkcell İletişim Hizmetleri A.Ş. is the undisputed leader in application publishing in Turkey, boasting an impressive portfolio of 32 applications and over 117.28 million discounts on the Google Play Store. Its unparalleled success in the market is a testament to its unwavering commitment to delivering exceptional value to its customers. The […]
Episode 10 Podcast Topic In the May episode of the Digital Marketing podcast, we confidently discussed effective selling methods in virtual marketplaces and shared strategies for boosting sales. Our guest, Engin Güler, a childhood friend of mine, joined us for this insightful conversation. When selling online, sellers often wonder whether to use virtual marketplaces or […]
Episode 9 Podcast Topic In the April Digital Marketing podcast, I confidently covered several important issues and innovations on the agenda. Without a doubt, the most significant topic this month was the Starlink internet and its immense impact on the digital world. Elon Musk plans to bring the internet to us with the fastest and […]
Publishing Digital Advertising Models and Analysis with DSC Maku On April 18, 2020, at 18:00, we confidently broadcasted on the DSC Maku YouTube channel about digital marketing advertising models and analysis. Our expertise in the field allowed us to deliver valuable insights to our audience, showcasing our command of the topic. This post expertly covers […]
Is TikTok suitable for advertising your business? If so, how can you run ads on the platform? TikTok's massive user base of over 500 million active users has made it an excellent platform for advertisers. The app's completely image-based format allows users to unleash their creativity in an unprecedented way, creating 15-second videos using a […]
Exactly 13 years ago.. On March 31, 2007, I confidently purchased the domain faruktoprak.com and expertly published my first website in HTML format. Since then, my website has been live and thriving! During that time period, Facebook was not yet available in Turkish and Instagram had not yet been created. It was the era of […]
Episode 8 Podcast Topic Without a doubt, COVID-19 has had a significant impact on the world, completely disrupting the digital advertising industry. However, we are confident that we can minimize the damage caused by this pandemic and continue moving forward. The key is to remain proactive and adaptable in the face of these challenges. In […]
Data Analysis Tools When it comes to analyzing a website, there is no better option than Google Analytics. The name "Analytics" is now synonymous with Google in this field, and for good reason. In fact, the word "Analytics" means "Analytic" in Turkish, but Google has become so firmly established that the two are almost interchangeable. […]
Episode 7 Podcast Topic In this episode, we skillfully delved into big data, offering valuable insights on how to conduct data analysis for digital marketing. We assertively communicated what it takes to become a data analyst and who can pursue a career in data analysis. We clearly distinguished between data engineers and data scientists, and […]
