Digital Marketing Consultant
Who is Faruk Toprak?
I advise individuals and companies on making digital marketing decisions that produce measurable results. My approach rests not on theory but on the campaigns I have run first-hand, the budgets I have managed, and field experience gathered since 2013. On this page you will find my professional background, areas of expertise and way of working.
My background — 2007 to today
A brief overview below; each entry marks a period that shaped how I work today.
I founded faruktoprak.com; my journey with the web and technology began in those years. Staying at the same address online for this long also speaks to the continuity of the work.
I began my professional career in digital marketing, working on Google Ads, analytics and web development.
I served as an Account Manager at AI Media Group in New York, managing digital marketing for brands in the US market. That period instilled the discipline of working in a different market and at a different scale.
I returned to Turkey and founded Joykek — the company where we now deliver 360-degree marketing, SEO and AI-focused solutions to corporate brands and individuals.
With over 13 years of experience, I consult, run one-on-one training, and produce the “Filtresiz Dijital” podcast.
Brands I’ve worked with
Over the years I have supported corporate brands across many sectors and a large number of small and mid-sized businesses in digital marketing. Among them: Connecticare · Eczacıbaşı · Reyap · Cruisenorway · Allmarbletiles · Estecenter · Motorcycle Mat · Lavita
The sector variety is deliberate: working across healthcare, e-commerce, tourism and manufacturing has shown me, time and again, that every business has its own dynamics. Rather than off-the-shelf templates, I build solutions focused on the reality of your business.
Areas of expertise
Digital Marketing & Ad Management
360-degree marketing strategy; the setup, management and budget optimization of Google, Meta, TikTok and LinkedIn advertising.
SEO & Conversion Optimization
Improving organic visibility, technical SEO and conversion-rate optimization to turn traffic into measurable outcomes.
Data Analysis & Reporting
Tracking performance with data through Google Analytics and related tools, and reporting transparently on where the budget goes.
CRM Infrastructure
Building CRM from scratch or enhancing existing infrastructure; integrating marketing and sales processes.
AI-Focused Marketing
Genuinely integrating AI into the marketing workflow — the approach I apply every day at Joykek.
One-on-One Training & Consulting
Field-tested, application-driven knowledge transfer for organizations that want to build their own capability.
Education
I hold a bachelor’s degree in Business Administration and completed my master’s in Financial Markets Investment & Management at Marmara University as top of my class. Reading marketing through numbers, and finance alongside marketing, is the foundation of my ROI-centered approach to consulting today.
Filtresiz Dijital
Observing the scarcity of quality Turkish resources on digital marketing, I founded the “Filtresiz Dijital” podcast. To date I have published 96 episodes; in each, I explore digital marketing, advertising and technology in depth with an expert guest. You can listen on Spotify and Apple Podcasts.
Filtresiz Dijital →