Faruk Toprak

Blog

Digital marketing notes from the field

From Google Ads to AI-focused marketing, analytics to strategy — I share what I've learned from the field.

Gender Distribution and Female/Male Impression Ratio in YouTube Ad Videos
Marketing

Gender Distribution and Female/Male Impression Ratio in YouTube Ad Videos

During a recent conversation, I became fascinated with researching the ratio of genders depicted in YouTube ads. I was specifically curious to know whether women are portrayed more frequently than men. See below for further details. Gender Ratio of Views on YouTube Videos Billions of people worldwide watch short videos, commercials, and movies every day. […]

Adventurous America's Adventure Has Ended
My Experiences and Comments

Adventurous America's Adventure Has Ended

Return to Turkey I ended my adventure in America for about 4.5 years and returned to Turkey for good. You might be curious about my actions. We were attempting to flee, yet I made the decision to return. You might ask yourself, "What's wrong with you?" or "Why would you do that?" Rest assured, I […]

Episode 6: 2019 Season Finale - Verizon Media's Impact on Digital Marketing and B2B Marketing Strategies on Bing
Podcasts

Episode 6: 2019 Season Finale - Verizon Media's Impact on Digital Marketing and B2B Marketing Strategies on Bing

Episode 6 Podcast Topic Verizon Media's platform is strikingly similar to Bing's, suggesting that they may have utilized Bing's existing infrastructure. Nevertheless, the placements are of exceptionally high quality. To access Verizon Media's publisher list, simply refer to the image below. The list comprises of high-quality settlement platforms, including Yahoo, AOL, MSN, and Outlook. By [&hellip

Google Ads Mobile Advertising Certification Exam
Google Certificates

Google Ads Mobile Advertising Certification Exam

Google Ads Mobile Advertising Certification The Google Ads (AdWords) Mobile Advertising exam comprehensively covers both fundamental and intricate mobile advertising concepts, encompassing ad formats, bidding and targeting, and campaign measurement and optimization, with utmost confidence in the delivery of knowledge and skill in the subject matter. If you have a mobile app, your objective is [&he

Tactics to Improve the Performance of Google Ads Search Campaigns
Google Ads

Tactics to Improve the Performance of Google Ads Search Campaigns

What is the Google Ads Audience Tool? The Google Ads Target Audience Tool is a crucial tool for optimization. With the correct use of this tool, you can take your campaigns on the Google Search Network to the next level of success. By optimizing your target audience, you can significantly boost the performance of your […]

About Istanbul New York Flights with Ukraine International Airlines
My Experiences and Comments

About Istanbul New York Flights with Ukraine International Airlines

THY vs Ukraine Airlines: Flights to New York When it comes to affordability, it's no secret that many travelers on the Istanbul to JFK (New York) route opt for Ukraine International Airlines. But before making your final decision, there are a few important factors to consider. When searching for flights from Istanbul to New York […]

Achieving success in SEO requires quality and optimized content
SEO

Achieving success in SEO requires quality and optimized content

What is SEO? SEO is a commonly heard term and many people aim to execute it, as it stands for Search Engine Optimization - a tool for optimizing search engine results. What is SEM? SEM stands for Search Engine Marketing, an effective way to advertise online by paying for ad listings. In contrast, SEO enables […]

Coins Tossed into the Air While Living in New York
My Experiences and Comments

Coins Tossed into the Air While Living in New York

New York, New York... New York is a state that is beloved by Hollywood and attracts many visitors. However, living here requires a certain level of resilience and adaptability. Are you up for the challenge? Absolutely. Residing in New York demands fortitude, determination, and composure. Although there are advantages and disadvantages to living in this […]

Global Marketing, Global Marketing 2019 Event
Marketing

Global Marketing, Global Marketing 2019 Event

When is the event? We are excited to announce that the highly anticipated Global Marketing Day event will take place on October 30, 2019, across four major cities worldwide: New York, San Francisco, London, and Sydney. Don't miss this unique opportunity to register for the event absolutely free of charge and watch it live online […]

Google Education Platform Updated Skillshop New Google Education Platform
Google Certificates

Google Education Platform Updated Skillshop New Google Education Platform

What is Skillshop? We confidently inform you that the Google digital education platform, previously known as Google Ads Academy, has undergone a recent update and rebranding as Skillshop. Rest assured that this change will not affect the features and benefits that you have come to expect. I received an email from Google today notifying me […]