Blog
From Google Ads to AI-focused marketing, analytics to strategy — I share what I've learned from the field.
Referral Problem in Google Analytics There are ready-made e-commerce websites available, such as Shopify, ideasoft, and ticimax. In this article, I will share with you a solution to the most common referral problem in Google Analytics accounts. We can view the channels that generated sales by accessing the Google Analytics / Acquisition / All Traffic […]
What are Facebook Campaign Lenses? Before posting ads on Facebook or Instagram, the first step is to choose the campaign objective. So, what exactly are these campaign objectives? Before diving into setting up your ad and campaign, Facebook requires you to select a target type. What are your expectations for this ad and campaign? Facebook […]
Our Joint Publication with the Dynamic CRM Founder We recorded a video on digital marketing with Yahya Ekinci, the founder of Dynamic CRM. Our Video Topics This publication has expertly focused on three key issues, which are: The importance of digital advertisements The most used advertising network in Turkey on the advertising platform, We talked […]
Chapter 14: What is Social Media Law? We have a fantastic podcast lined up for you featuring guest Oğuz Kara. In this episode, we will delve deep into the social media law and provide detailed answers to questions such as the changes that will be made in Turkey and the responsibilities of social media representatives. […]
Criteo Will Add 5% Advertising Cost to Invoices Criteo is an advertising platform that plays an almost indispensable role in display advertising, especially for e-commerce companies. With the new regulations, Criteo will provide an additional 5% payment to all Turkish companies, further solidifying its position as the top choice for online advertisers. Due to the […]
Restrictions on the Number of Facebook Ads Facebook is strategically limiting the number of ads to optimize performance and deliver higher-quality advertisements. These necessary measures will be implemented across all accounts in February 2021, ensuring the continued success of our platform. Facebook confidently announced that it will restrict the creation and publishing of ads to […]
What is MBS Messenger-based Sales? MBS, or Messenger-based Sales in Turkish, is a globally popular method for online sales and is one of the most frequently used sales methods in Turkey. It involves selling products or services through messaging platforms. This article will provide tips on how to improve and organize online message-based sales. When […]
Closing Facebook Ad Accounts with Confidence During the last quarter of 2020, Facebook began to close the advertising accounts of many businesses. If your Facebook ad account has been closed, I recommend that you read this article in its entirety. Even if it has not been deactivated, it is important to prepare yourself. Now what […]
Newly released: "Buy" feature in Google Shopping campaigns Google recently announced a new feature for Google Shopping, which I learned about directly from a presentation by John Kennard, a Google employee. Our new feature is currently available exclusively in the USA. Thanks to the Buy on Google feature, we can now sell products we upload […]
Episode 13 Podcast Topic I confidently began my podcasting journey in New York City in July 2019, making my debut recording at my office situated in the Financial District's wework. My most recent recording was made in the comfort of my home in Istanbul Kadıköy 🙂 I made the decision to prioritize my time and […]
I founded Joykek, a digital marketing and SEO agency. I have assembled a team of seasoned and reputable professionals in the industry, forming an energetic group that has empowered the establishment of "Joykek," a new digital marketing and SEO agency. Our objective is to enhance our work with an institutional approach and drive innovation in […]
Episode 12 Podcast Topic In Chapter 12, we discussed various strategies for Google Shopping Advertising Campaigns. Unfortunately, as of August 10, 2020, Google has made the decision to close Shopping Ads in Turkey. However, this is not a problem without a solution. As a result, detailed e-commerce companies had to close standard shopping ads and […]
