Blog
From Google Ads to AI-focused marketing, analytics to strategy — I share what I've learned from the field.
This week's topic is CRM. CRM stands for Customer Relationship Management. In this section, we discussed how crucial CRM is for businesses and delved into the benefits provided by utilizing CRM. We specifically examined two of the most well-known CRM tools globally, HubSpot and Zoho. Discussing the significance for businesses, we focused on one of […]
We are back with the first podcast of 2024. In this episode, we will discuss the Advertising Board Decisions made by the Ministry of Commerce, which is an important topic. When creating advertisements and campaigns, particularly in industries such as health, real estate, and politics, it's essential to comply with both domestic and international laws. […]
This week, we are joined again by Ulaş Gökhan Gümüş. We will be focusing on Google Merchant Center and sharing our plans for the remainder of 2023. What is Google Merchant Center? Google Merchant Center is a crucial tool for dynamic shopping ads, even though shopping ads are currently inactive in Turkey. It is also […]
In this week's recording, Faruk Toprak discusses how to improve sales and visibility on ETSY and virtual marketplaces. During the podcast, we discussed two tools that can assist with product development and organic top listings on ETSY. These tools include Erank and Alura. We provided a detailed explanation on how to use these applications to […]
Overview of E-commerce and E-export in Turkey Based on data from the E-commerce Information System (ETBİS) of the Ministry of Commerce, the e-commerce volume in Turkey has been steadily increasing. In 2019, it was 136 billion TL, in 2020 it reached 226 billion TL, and in 2021 it was 381.5 billion TL. In 2022, the […]
While discussing the effectiveness of display ads versus social media ads for businesses, we explored various topics such as the power of dynamic ads and the intricacies of creating a successful social media catalog. Trial, error, and learning are the cornerstones of digital advertising. You can achieve success with the 'burn and test' strategy. Knowing […]
We are pleased to invite you to our upcoming event titled "E-commerce with Artificial Intelligence". The event will take place on Tuesday, November 28th, at 6:00 PM, at Kolektif House Levent. This event is designed for those who are interested in e-commerce and e-export, as well as those who work in the e-commerce industry. We […]
In this section, we discussed how to evaluate and analyze our advertisement conversions in detail. We discussed which metrics businesses should track as a result of advertising campaigns and report on a sectoral basis. Through case studies, we analyzed various sectors, including e-commerce advertising campaigns, healthcare, and construction industries.
I know that I shared the last episode with you in 2021 and said goodbye in that episode. However, this separation made me sad. After over two years, I have decided to continue this podcast series again starting in November 2023. 🎙️ I will be continuing our "Digital Marketing in Turkey" podcast series with Ulaş […]
For countless businesses, email marketing is an essential marketing strategy. It allows you to confidently connect with your existing customers or potential customers who have not yet made a purchase but may have an interest in your products or services. Through email, you can effectively communicate your message and actively interact with your audience. In […]
I had to end my "Türkiye'de Dijital Pazarlama" podcast, which I started in 2019, for various reasons. However, according to the latest statistical data I received, it ranked in the top 5 of the "Marketing" category in Azerbaijan and in the top 50 in Turkey. When I saw that we were featured, I continued the […]
Shopify is an exceptional e-commerce infrastructure platform, especially for companies aiming to expand their business globally. However, it is worth noting that the monthly payments, deductions, and plug-in or application fees (referred to as fees in Shopify terminology) are higher than the market average. Nevertheless, it is said that quality comes at a price. In […]
