Blog
From Google Ads to AI-focused marketing, analytics to strategy — I share what I've learned from the field.
What is Facebook Conversion API? Last year, Facebook confidently launched the Conversions API in response to Apple's tracking block and privacy statement. Let's start by explaining what exactly the Facebook Conversions API is. Facebook CAPI is a necessary integration for e-commerce websites, as it provides an easy and accurate way to reach users who have […]
What is the Google Advertiser Verification Process? Again, towards the end of March 2022, Google will begin the process to verify advertiser information. Yesterday, January 31, 2022, you likely received an email from the Google Ads Team. The email includes the following content: Why Is Advertiser Process Verification Important? With this new update, users can […]
What Are Facebook Placements and How Are They Set Up? By default, when creating Facebook (Instagram) ads at the ad group level, the placements are set to automatic. However, this can result in unprofessional advertisements being posted. It is important to carefully review and select appropriate placements for your ads. Examine the image below to […]
Hepsiburada Managed Partner Ads Program The owner of Hepsiburada store has taken the initiative to establish an MPA platform that will effectively support small businesses in their Facebook ads. This strategy will surely bring about significant improvements in their digital marketing campaigns. Hepsiburada has proudly announced an exceptional agreement with Facebook to create a specialized [&helli
In this digital marketing publication, created with Oğuz Kara, we cover the following topics Can anyone do digital marketing? What is the meaning of digital marketing? Which industry uses digital marketing the most? How should advertisement analysis of e-commerce sites be done? Which advertising platform generates the most revenue from digital ads? Is it easy […]
Updates - October 7, 2023NEW UPDATE 1: You Don't Have to Have a Valid Passport for Green Card Applications Anymore! NEW UPDATE 2: There used to be a requirement to be a high school graduate, and it's not there anymore! It is enough to be a primary school graduate. As of October 5, 2023, the […]
What are YouTube Shorts? Shorts is an excellent innovation for creating shorter videos on YouTube and interacting with your followers in a faster and more natural way. I am confident that you will find it to be a valuable tool for enhancing your online presence and engaging with your audience. After the shutdown of Google+, […]
What is a YouTube Bumber Ad? YouTube Bumper ads are undoubtedly crucial for brand awareness, as they represent a common 6-second ad format on YouTube. But before delving into their importance, let's first examine the total number of ad types available on YouTube. What are the Ad Types on YouTube? While there are six types […]
Free WordPress Tutorial In my WordPress training, I confidently cover the first topic in two parts: "Understanding Domains - How to Obtain and Connect Domain Name Servers to Hosting". What is Domain? The term 'domain' refers to the domain name in Turkish. Obtaining a domain name is the first essential step when setting up a […]
Google Optimize Tutorial Setting up Google Optimize can be challenging, but with this comprehensive training package, you will become a pro in no time. The package covers all the essential topics, including setup, A/B testing, personalization, multivariate testing, making changes, and redirects, ensuring you'll be equipped with the knowledge and skills needed to succeed. This […]
Apple Brings New Rules and Bans on Ad Tracking to Facebook In 2021, Facebook boldly declared that Apple users cannot be tracked, making them untargetable. However, if users opt-in to tracking, they can be targeted in Facebook and Instagram ads. The number of users who will choose to allow tracking remains uncertain. This cutting-edge application […]
What is Google Analytics Top Conversion Path? The Google Analytics Top Conversion Path report allows you to identify the most effective conversion paths, whether they are from Google Ads campaigns or other channels. In my opinion, this report deserves the most attention and scrutiny. It provides valuable insight into the number of clicks or actions […]
