Attention to Automatic Placements in Facebook Ads!

What Are Facebook Placements and How Are They Set Up?

By default, when creating Facebook (Instagram) ads at the ad group level, the placements are set to automatic. However, this can result in unprofessional advertisements being posted. It is important to carefully review and select appropriate placements for your ads.

Examine the image below to understand exactly what I mean.

What do you see here? Let's examine both errors.

Error 1: The intended message was not fully delivered and was interrupted, resulting in a poor advertising experience.

Error 2: This error occurs when cropping an image. However, the story described seems to depict a page with no message or text content, and a small Instagram username and logo in the top left corner. This story doesn't convey the intended message clearly.

How Can We Prevent Errors in Facebook Placements?

There are three ways to do this.

Upload Story Image Externally

1- When working with visual content, ensure that a scaled image is prepared within the story. Additionally, upload the image externally when uploading the advertisement image.

Edit Your Uploaded Media For Your Story

2- If your image is too large for a story, you can convert it into an animated video using the edit button next to the story. You can use any title and text you like in this video.

For instance, the example mentioned above does not involve any visual work. However, it was created with the intention of fitting a video story size meaningfully, with the added feature of being able to convert it into a video by using an image in a square format.

Exclude Story by Selecting Manual Layouts

3- You can convert automatic overlays to - > Manual overlays and exclude story.

This article also covers Reels.