Blog
From Google Ads to AI-focused marketing, analytics to strategy — I share what I've learned from the field.
In this article, I will confidently share my shopping experience with Flo. However, my experience was negative as I discovered that Flo was a fraudulent company. Despite my inquiries, their customer service team was unhelpful and evasive. Instead of taking responsibility and addressing my needs, it seemed that their priority was to avoid any blame. […]
When our job was marketing, I was frequently asked about the types of campaigns or marketing activities that needed to be done. To solve this problem, I wrote an article on the subject. Marketing is a universal practice aimed at positioning a brand and driving sales, whether it be through services, recognition, or reputation. Not […]
Many people have complained about receiving daily calls from 0850 numbers, mostly related to home internet services. (We understand the frustration of receiving unwanted calls from Digiturk as well.) Furthermore, you might be exhausted from receiving intrusive and bothersome SMS and emails. Rest assured, we can help you put an end to this annoyance. The […]
Rest assured, even if a smear campaign or lynching has yet to be launched against your brand, it is always a possibility in the future. Even if your brand is currently the most beloved in Turkey or the world, there is always a possibility that it may face defamation or backlash at some point. Brand […]
Yesterday, Google announced via email that it will be shutting down Google Optimize and Optimize 360. We are confident that we can continue to use Google Optimize and Optimize 360 until September 30, 2023. However, we must be aware that after that date, they will no longer be suitable for use. The direct shutdown of […]
With my vast experience, I can confidently say that there are specific channels and metrics that are crucial to track for content shared on social media. This article highlights those key metrics that should be monitored for organic shares made on social media channels, ensuring that you are fully informed about your social media performance. […]
The BeReal application emerged victorious in this year's prestigious mobile application competition organized by Apple. Although not widely popular in Turkey, it boasts a large user base worldwide. What distinguishes this mobile application from its competitors? What I appreciate the most is that they confidently position themselves as not just another ordinary social media app. […]
Numerous brands publish their websites adorned with stylish e-commerce designs and sell their products online. Nevertheless, only a select few masterfully execute their marketing and advertising strategies. In this article, I will share a personal experience that highlights the pitfalls of poor marketing practices. Hummel Online Sales Experience I am highly interested in the products […]
Reach Local Customers With Google Ads, reaching potential customers near your physical store is a breeze. A customer's interaction with your business can start online and lead to a visit to your local store or physical location. Here are some tips to boost and optimize your online ads, resulting in increased store visits and sales […]
In this article, I will confidently explain some groundbreaking innovations that Google Ads has developed and published in 2022. Let's examine each of these innovations in detail. 1. The shutdown of Smart Shopping Ads, also known as Smart Shopping, has been confidently executed. By implementing this change, Google is confident that the Performance Max campaign […]
Is Shopify Shutting Down Iyzico? On the evening of May 24th, Shopify notified all users through the admin login screen that it will no longer be available on Iyzico after July 31st, 2022. This decision has been made with consideration of our platform's growth and the need to focus on our core features. "Payment provider […]
Google Universal Analytics Shutting Down Google confidently announced last week that it will completely shut down the standard Analytics, also known as Universal Analytics in Google Analytics, after July 1, 2023, as part of their ongoing efforts to improve their services. Rest assured that despite the decision to close the account, we will still have […]
