Google Ads Mobile Advertising Certification Exam

Google Ads Mobile Advertising Certification

The Google Ads (AdWords) Mobile Advertising exam comprehensively covers both fundamental and intricate mobile advertising concepts, encompassing ad formats, bidding and targeting, and campaign measurement and optimization, with utmost confidence in the delivery of knowledge and skill in the subject matter.

If you have a mobile app, your objective is to ensure that people download and spend ample time using it. However, achieving this goal is a challenge, as most apps go unnoticed without proper promotion. To increase your chances of success, you must enhance your mobile application ads and create accurate and strategic campaigns to promote your app with confidence.

This article confidently outlines the various types of questions that appear on the Google AdWords Mobile Advertising exam, catering to those who have already taken the test and are looking for more information.

Becoming certified is a simple process. Start by creating a Google Partner account, which you can easily do by following the steps outlined in my article accessible by clicking here. Once your account is set up, you're ready to take the certification exam. To help you prepare, I've provided sample exam questions and answers below for your reference.

Google Mobile Advertising Certification Sample Exam Questions

1. In AdWords, with which one can you create video campaigns targeting mobile devices?

• Masthead video campaigns
• TrueView ads (video ad formats with GBM models)
• "Mobile app engagement" campaigns
• "Mobile app installs" campaigns

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2. How do new version URLs help with 3rd party conversion tracking?

• This feature allows advertisers to direct users to the app store to download apps.
• This feature allows the use of a single tracking URL (parametric variable) at the campaign, ad group, or ad level.
• Shows deep link URLs only to users who already own the app
• Shows app install ads only to users who haven't downloaded the app yet

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3. Which ads are automatic bidding methods suitable for?

• Those who don't want to spend much time managing keywords
• Those who want to set their own bids for different ad groups
• Those who want to save time managing bids based on hundreds of signals
• Those who want to set their own bids for different keywords

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4. What should be followed to understand the full value of mobile devices?

• Mobile conversions
• Cross-device and mobile conversions
• Use of mobile ad formats, extensions, app and mobile site design best practices
• App downloads, phone calls, store visits, cross-device conversions and mobile conversions

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5. Which ad type format shows additional information about the business?

• Ad extensions
• App installs
• Deep link ad extensions
• Conversion tracking

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6. What is Lightbox Advertising (Ligtbox Ad)?

• A type of ad format that provides additional information about the business (added as an extension)
• Mobile text ad
• A remarketing-specific ad format that announces new features of your app
• An extensible ad format that optimizes tap/swipe on mobile and hover/click on desktop

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7. Mobile App Analytics - Acquisition Reports provide you with data on which of the following?

• How users spend time outside of your app
• How much data your app collects
• Which targeting type has the lowest CPA
• How often your mobile apps are installed and opened

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8. What should you use the Application Overview Report for?

• Learning about competitors' strategies
• Evaluate the overall health of your application and monitor data trends
• Examine data about your users' names, addresses, and income levels
• Reviewing the code for your app and SDKs

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9. When utilizing a Flexible Bid Strategy, AdWords optimizes your bids based on which factor?

• Your Performance KPI (Key Performance Indicator)
• Your Quality Score
• Your search terms data
• Your remarketing list

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10. True/False: You have a game application. You can promote the paid version of the game with Remarketing to a user who has completed all parts of the free version.

• True 
• False

Google Mobile Advertising Exam:

• Exam Duration : 90 minutes
• Exam Questions : 70 questions
• Passing Score : 80% Success
• Validity Period : 12 months

If you are facing any challenges in obtaining the Google Mobile Advertising certification or if you are already certified but struggling to manage your campaigns effectively, do not hesitate to contact me for assistance. I am confident in my ability to help you achieve success in your mobile advertising efforts.