18. E-commerce and E-export, Sales Increase Techniques, Using Artificial Intelligence
Faruk ToprakPodcasts
Overview of E-commerce and E-export in Turkey
Based on data from the E-commerce Information System (ETBİS) of the Ministry of Commerce, the e-commerce volume in Turkey has been steadily increasing. In 2019, it was 136 billion TL, in 2020 it reached 226 billion TL, and in 2021 it was 381.5 billion TL. In 2022, the e-commerce volume in Turkey increased by 109 percent compared to the previous year, reaching a total of 800 billion TL.
Source: ETBIS, PwC Analysis
Euromonitor estimates that the e-commerce volume in Turkey will increase to 2.3 times its current volume by 2025, with a compound annual growth rate of 23.7 percent between 2020 and 2025. The global compound annual growth rate is estimated to be 11.7 percent.
Source: Euromonitor, PwC Analysis
Based on the data from ETBİS, the number of businesses involved in e-commerce has increased by 701% from 2019 to 2022. Additionally, the number of online orders has increased by 252% between 2019 and 2021. This growth rate has continued in 2021.
Source: Euromonitor, PwC Analysis
According to Euromonitor, global cross-border e-commerce retail value was $1.4 trillion in 2017 and reached $3.5 trillion in 2022.
Source: Euromonitor, ETBİS data, PwC Analysis,
Based on the data provided by ETBİS, the percentage of domestic expenditures on e-commerce sites decreased from 92% in 2021 to 91.3% in 2022. Meanwhile, the expenditures of other countries on our country's e-commerce sites increased from 4% to 4.2%, and purchases from abroad increased from 4% to 4.5%.
Source: ETBİS, PwC Analysis
Popular E-commerce Infrastructure Companies
Known and widely used e-commerce platforms in Turkey:
- Shopify
- WooCommerce
- ikas
- ideasoft
- Magento
- Ticimax
- T-soft
etc.
The Rise of Shopify in Turkey
In the third quarter of 2023, there has been a 66% increase in the trend of opening stores in the Shopify market in Turkey. It is evident that many businesses have preferred Shopify for their online stores, especially in recent years.
Reasons Why Small And Medium-Sized Enterprises (SMEs) Fail To Succeed In E-commerce
The following are the key facilitators for SMEs in Turkey to succeed in their e-export journey:
Use of Artificial Intelligence in E-commerce
The main areas where artificial intelligence is most commonly used in e-commerce and the leading companies that implement them effectively in Turkey.
Personalized Product Recommendations
I can help you by suggesting and displaying products that are relevant to your traffic channel and based on your previous browsing history.
Dynamic Price Updates
AI technology will predict the maximum and minimum discounts for a sale.
Advanced Customer Representative
An online chat system supported by artificial intelligence to enhance customer satisfaction both before and after sales.
Smart Logistics Network
Based on the user's location, the AI calculates the estimated delivery time for the product.
Smart Stock Management
AI-powered stock management system for efficient planning and organization of products.
Customer Churn Rate
Using artificial intelligence to predict the number of customers who may stop shopping from your business.
Top 8 Artificial Intelligence Applications and Examples in E-commerce
Commonly used artificial intelligence tools:
- Mokker
- Surewriter
- BHuman
- Tidio
- MEM AI
- Holler
- AdCreative AI
- Jasper
1. Mokker
After uploading your product's main image to Mokker, you can create effective product images by using the system's background images or by typing your own text.
2. Surewriter
You can easily generate content in any language for various purposes such as email, landing pages, social media posts, and product descriptions with Surewriter, an AI tool that is ideal for SEO.
3. BHuman
BHuman allows you to clone your voice and/or face. With this technology, you can create personalized AI videos for each of your customers automatically. These videos can be sent to customers after they subscribe to an email, leave a product in their cart, or successfully place an order.
4. Tidio
You can integrate Tidio, an AI-powered chat system, into your online store. Additionally, you can link your Facebook and Instagram messages to the chatbot to streamline your messaging and boost sales.
5. MEM AI
Think of this as your most valuable employee. The more data you provide, the better it gets to know you and your business. You can easily integrate it into the admin panel of your e-commerce website and view sales, returns, customers, and product performance. You can ask it any questions you have. It analyzes all your data in seconds and provides you with accurate answers.
6. Holler
Holler is a tool that helps you understand your customers better and evaluate their experiences on your online store. You can easily upload your previous surveys or customer feedback to Holler, which will quickly analyze the data and provide you with valuable insights.
7. AdCreative AI
Many popular brands prepare their advertising images with AdCreative AI.
8. Jasper
Jasper enables you to swiftly develop your brand identity and digital campaign strategies.
Artificial Intelligence can help you prepare reports for advertising campaigns, conduct product-specific market research, and create campaign texts, images, and videos.